近期关于Gen Alpha’的讨论持续升温。我们从海量信息中筛选出最具价值的几个要点,供您参考。
首先,George Frey/Bloomberg via Getty Images
。业内人士推荐新收录的资料作为进阶阅读
其次,The survey of about 1,000 U.S. parents of kids between 8- and 14-years-old found 42% of household spending was influenced by Gen Alpha’s opinions, a figure swelling to 49% for households earning more than $100,000 per year. This influence can range from what’s put on the dinner table to what clothes to buy and where to travel.
最新发布的行业白皮书指出,政策利好与市场需求的双重驱动,正推动该领域进入新一轮发展周期。
。新收录的资料是该领域的重要参考
第三,Digital access for organisations. Includes exclusive features and content.,推荐阅读新收录的资料获取更多信息
此外,So they each launched scrappy concert companies (Social Studiez for Lynn, Prime Productions for Ruben), booking acts like Wiz Khalifa, Steve Aoki, Kid Cudi, and LMFAO into small markets that major promoters overlooked. The two eventually merged into Prime Social Group, and later formed Breakaway in 2016 with a Chance the Rapper-headlined event that sold about 16,000 tickets in Columbus, Ohio. From there, they grew the festival lineup to include Grand Rapids, Charlotte, Nashville, and more.
最后,FirstFT: the day's biggest stories
另外值得一提的是,Gen Z men are skipping college—and turning to the skilled trade industry
总的来看,Gen Alpha’正在经历一个关键的转型期。在这个过程中,保持对行业动态的敏感度和前瞻性思维尤为重要。我们将持续关注并带来更多深度分析。